The relationship quality between buyer and supplier on the relationship marketing approach and a practice

In recent years , in the marketing strategies the most change is that shift from a transaction-based to a relationship-based marketing paradigm . At the present day , low price,high quality and good service that organizations offers its customers , is transformed into achievable by competition . Because companies to perform at the such atmosphere , relationship marketing is a good way to retain the customers for the long term . In the first part of this study ,is examined relationship marketing paradigm aim to create effective relationship in a long-term with the customers,more than raise the profit in a short time . On the other hand , in traditional marketing strategies the organizations ignore having their relations with the parties such as its employee , its suppliers and distributors as much as its customers . Relationship marketing aims offering the most value a customer , also requires relationship orientation with the other stakeholders ( like its suppliers ) as much as its the customers .In this context , relationship quality is an important point in the future of the efforts and in customer?s decide about developing and maintaining in a long term relationship with the supplier .In the second part of this study , examined the factors of relationship quality In the third part of this study , examined business relationships between buyer and supplier which perform work in industrial market and analysed the factors of relationship quality is determined a long-term business relationship between the organizations by qualitative research .