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The impact of the boycott campaigns for Israeli products on the behavior of the Palestinian consumer toward the local product

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2023
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Abstract (EN)

The purpose of this study is to investigate the impact of boycott campaigns on Palestinian consumer behavior toward Israeli products. The study aims to assess the level of awareness among Palestinian consumers regarding boycott initiatives, examine their attitudes, and understand the perceived impact of boycotts on the Israeli economy and government policies. The study analyzes a group of Palestinians employing a questionnaire using correlation tests, such as Pearson's correlation coefficient or Spearman's rank correlation coefficient, depending on the nature of the variables. These tests will assess the strength and direction of the relationships between variables. The results show There is a positive impact of the boycott of Israeli products on the behavior of the Palestinian consumer.

Author

Sara Shahın

How to Cite

Sara Shahın (Master Thesis). The impact of the boycott campaigns for Israeli products on the behavior of the Palestinian consumer toward the local product, 2023, Bahçeşehir University.

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