Usage of marketing via net in tourism facilities and a sample applied in Malatya

The advantages that net provides has shown itself in many aspect. The business enterprises has begun the use of net in sales, in communication, in marketing, in advertisement and in promotion etc. Especially tourism business enterprises aims to benefit from net affectively. In this study, sources are search and it has tried to establish how the development in net affects the activities of facilities' marketing. At the same time, a questionnaire is applied for what is the present status of internet marketing of tourism facilities in Malatya and how they perceive it. According to the findings attained as a result of this study, vast majority of the tourism business enterprises aim to use net for promotion. Yet they are still using traditional methods more instead of net in process of sales and making reservations. It is seen that starred hotels and travel agencies use net and give importance to marketing in net more than hotel business enterprices without stars. This study compose of three sections. First part is teoretic knowledge about internet and internet marketing; second part is teoretic knowledge about tourism facilities and internet usage there and third part is about the sample applied in Malatya. Key Words: Internet, marketing, internet marketing, tourism facility