Factors affecting the destination choice of iran tourists: A research in Van

In this study, destination choices of Iranian tourists visiting Van province are discussed In this context, data from 393 Iranian tourists who visited Van for tourism purposes are obtained. The questionnaire technique was used to obtain the data. The data obtained from the participants are analyzed with SPSS program. The factors used in the analysis are; demographic level consists of variables such as whether or not to visit Van before, how many times if visited, satisfaction level and likelihood of revisit. As a result of the analysis of the demographic structure of the participants; There were no statistically significant differences according to gender, marital status, age groups, monthly income groups and education level. When the results of the analysis are evaluated, it is important for the cognitive image of the destination choices of the Iranian tourists. Accordingly, tourism authorities should focus more on cognitive and perceptual image issues in order to increase the destination image.