The effect of businesses' supply chain management capabilities on marketing performance: A research on manufacturing companies in Bursa

The purpose of this thesis is to reveal the effect of supply chain management capabilities of businesses on marketing performance. Depending on the successful execution of the supply chain management process, it is possible for businesses to gain competitive advantage and maximize their profitability. For this reason, the results of this thesis study will contribute to the producer enterprises. The study consists of three main parts. The first part consists of the conceptual framework and in this part, the concepts related to the supply chain and supply chain management are discussed. In the second part, the literature on supply chain management capabilities, which is the main subject of the study, is examined. In the third part of the study, the relationships between variables in the research model were examined. The data obtained within the framework of the research model created as a result of the literature research were analyzed by Structural Equation Modeling (SEM). Research data were analyzed using IBM SPSS 23 and SmartPLS 3.2.8 package programs. According to the findings obtained as a result of the Structural Equation Modeling (SEM) analysis carried out within the scope of the study, among the supply chain management capabilities; packaging, customer order processing, and information dissemination have been found to have significant and positive effects on marketing performance. It was found that finished product storage, inventory control-outgoing materials, outgoing (outward) transportation, purchasing, strategy development, and supply chain management skills did not have a significant effect on marketing performance. At the end of the study, suggestions related to supply chain management are presented to researchers and business managers who want to increase their marketing performance for future studies.