A Study on the relationship between ISO 14000 enviromental management system applications and corporate image, and in application on the white goods producers in the city of Eskişehir

m ABSTRACT STUDY ON THE RELATIONSHIP BETWEEN ISO 14000 ENVIRONMENTAL MANAGEMENT SYSTEM APPLICATIONS AND CORPORATE IMAGE, AND AN APPLICATION ON THE WHITE GOODS PRODUCERS IN THE CITY OF ESKISEHm. Mine ŞENEL Administration Mainscience Branch Anadolu University Social Sciences Institue, August, 2004 Supervision Yrd. Doç. Dr. Zümrüt TONUS Increasing number of environmental problems has become an important subject to be considered seriously for the world and our country. Environmental contamination is not a personal problem anymore. Every parts of the society, especially the industry have to take this problem in consideration. Due to the arise of environmental problems, starting from mid 1980s and recently in Eastern countries, the industry, voluntarily take part in environmental management issues. It has been observed that sensitivity to environment leads to positive corporate image, strong competition records, decrease in costs and strong hand for solving legal problems. In situations such as increasing in competition, harder market conditions and changing expectations of humans, a positive company image is a requirement for better business. Environmental Management is one of the important factors to build up a good image. In order to build up a positive corporate image, customer satisfaction in the products and after sale services, taking care of social responsibilitities such as being environmentally concious are important issues to be considered. As the environmental problems accumulate and consciousness of humanity grows up, ISO 14000 Environmental Management Systems has become a crucial distinguishing factor of companies for building a more positive image.