Kahramanmaraş bölgesı̇nde bulgur ve bulgur ürünlerı̇ne yönelı̇k tüketı̇cı̇ tercı̇hlerı̇nin araştırılması

Bulgur and bulgur products may be sold and stored in bags composed of cloth or polymer, which exhibit disparate permeability and physical characteristics that could potentially impact the product. The products can be sold in bulk without individual packaging, directly from sacks or specific bulk storage, in accordance with customer requirements. Aim of the study was to evaluate preferred storage-packaging systems for bulgur and bulgur products by consumers in Kahramanmaraş region. In the region, some of the consumers produce their own bulgur at their home, instead of buying them from market. Accordingly, an investigation of bulgur and its derivatives has been undertaken to ascertain consumer preferences with regard to home production, direct purchases from sacks, bulk purchases, and purchase of those already packed. These factors are important for the purpose of revealing bulgur consumption habits. The recommendations that can be drawn from the results obtained in this study are expected to contribute to the consumption and marketing of the bulgur. This survey was applied to 350 households in order to interview face-to-face with households living in the urban area of Kahramanmaraş province. Statistical analysis of the data showed that consumers do not have sufficient knowledge about the nutritional value of these products and that the impact of packaging materials used for bulgur and bulgur products on product characteristics, including shelf life, is not widely understood by consumers.