Comparison of the perception of service quality levels, who ongoing members of the public and private fitness center

The purpose of the study, Comparison of the Service Quality Perception Levels, who ongoing Members of the Public and Private Fitness Center. The research of universe, which are members of creating active public and private fitness center in Kütahya, if the sampling of four private fitness centre shows active participation with the number of (n=224) registration in respect to four public fitness centre the total number of registration are (n=224) out of 448 registiration. According to the research of the perceptional level and some Demographic features diffrerences to show or not to show the service expectitions of people getting benefits from fitness centres. Developed by Lam,Zhang and Jensen (2005) ,conducted validity and reliability study SQAS (Service Quality Assessment Scale) in Turkey by Gürbüz,Koçak and Lam (2005) were used service quality scale. Statistical analysis of the data disperses normally before they have been checked. For comparing binary groups the Independent Samples Test were used, for comparing multiple groups the One way ANOVA were used. (Karagöz and Ekici 2004). Tukey HSD test was used to determine that in which groups the signifance took place between the multiple groups. In relating to public sport centre different variables are;( age, gender,marital status, level of education, duration of the participation in fitness centre, aim of the participation in fitness centre) with service quality between perception and expentation scores (0=0.5) there were no differences in significance found. In relating to the private fitness centre different variables are ( age,gender,marital status, level of education, duration of participation in fitness centre,aim of the participation), if doing these tests the points between expected and perceived service , between variable of marital status (single and married) and between variable of educational level a=0.05 has been identified the difference of (p:0.027). As a result, service quality points were compared between public and private fitness centres and statistically the service point perceived the significance level a=0.05 Keywords: Quality of Service, Expectations, Perceptions