An evaluation of job satisfaction of public sector employees within the context of internal marketing approcah: An amprical analysis

Public institutions and organizations maintain their activities and in order to gain a competitive advantage should work towards the customer oriented approach. To be successful in this direction, first of all they are required to satisfy the expectations of employees. A way of satisfying the demands and expectations of customer goes through satisfying the demands and expectations of internal customers. Providing of the internal customer?s satisfaction, so providing of the staff?s satisfaction is extremely important in terms of high quality and efficient service delivery. It is not possible to give a quality service when not satisfying the needs of employees. The most important factor for organizations that provide public services is to be satisfied with the service of citizens and to be start environmental quality approach. The reason of existence of public administration is to provide a better service or product to citizens. The research consists of three sections. In the first section of that research, marketing and developing the perception of marketing have been mentioned. In the second section, the concept of internal marketing and related concepts are explained. In the last section, the relationship between job satisfaction of public sector employees and demographic variables are examined. Hypothesis of the study were tested by frequency and percentage distribution, mean, standard deviation, T test and correlation analysis. The aim of this study is to determine the level of the satisfaction on the working lives of their institutions and to determine the relationship of job satisfaction with age, gender, education level and year of the working of public sector employees who is the nature of internal customer. Key Words: Internal Marketing, Job Satisfaction, Internal Customer, Customer Satisfaction