Emotion images in conceptual typography applications

Conceptual typography, a graphic design product; It is located in the perspective of transition from traditional typography to modern typography. Conceptual typographies, which have become graphic design products by providing original products with letters, numbers, symbols and visual images, combined with word structures and visual elements compositions, have brought a new content to the literary appearance. Conceptual typography, an effective form of expression based on the discipline of art and design, has settled in the visual arts literature as a typographic product. This thesis on 'Emotional Images in Conceptual Typography Applications'; It was created on the basis of examining the six distinct emotional states that occur in humans, called 'happiness, sadness, fear, disgust, anger and surprise', by content analysis method and designing them with conceptual typography. Human emotional states, which were examined based on qualitative research, were observed with a descriptive method and the results revealed with concrete findings were transformed into typographic images. This study provides up-to-date information on how to design original typography for graphic designers who move away from the application limitations of traditional typography and turn to modern typography applications, and also offers experience to students, researchers, readers and audiences studying in this field.