Make use of artificial intteligence in direct sales and its implementation in education business

Expert systems developed by artificial intelligence techniques are being used to provide quality advice, diagnoses and solutions for the real world problems which normally require a human expert. The systems are automating the intelligence of a human but only in the filed which he is an expert. Before making a purchase, the customers often get involved in the process of buying decision and after evaluating the information they have received through internal and external searches and past experience, they make a choice between a couple of alternative products. Sales knowledge is very important for the sales people in order to be successful in the sales job, and they need to know their products, customer, market, competitors and the company. Sales people need to be an expert in their own field to make an efficient sales meeting and to be able to answer the questions of the customer with self confident. Sales people working in international education recruitment business makes direct sales to their clients with providing the detailed technical information regarding their products such as academic curriculum, entry requirements, visa conditions, costs, life support, rankings etc. and they need to be an expert in their field to be able to forward those information to the customers. An expert system could be designed, to automate the intelligence of an international educational consultant or sales person by using forward and backward chains methods in the inference engine through a knowledge base. Expert system technology is the most suitable artificial intelligence technique regarding this application. Keywords: Artificial Intelligence, expert system, direct sales, education abroad