The methods used in house marketing and mortgage system as a house financing technique

The need of accomodation since the existance of human being, has provided the development of housing concept in today?s insight and importance of housing maintains with an open ant ed developing process.In this process along with evaluating housing as a good, the efforts to sell this good gets importance. Due to feature of this good, the selling of houses can be realized by modern marketing methods. As the production cost of houses are high, everyone can not demand it. Due to this reason, considering consumer the marketing methods must be improved for enabling consumer to make desicion toward buying. The aim of the study is to analyze the mortgage system as a financing technique in housing marketing and to introduce the effects of housing marketing in Turkey. The uses of housing credit is indicated with the datas of Turkey?s Union of Banks in between 2000-2007 and also the amount of credit used, number of people using housing credit, number of people exposed to legitimate proceeding are indicated by charts. As a result the mortgage system, that has been in effect in developed countries since 1900?s to now, has playing a role as a facilitating factor in consumers? decides towards getting house.