Strategical management at small and medium size firms

The contribution! to the national economy of medium and small enterprises can be further increased and their survival can be secured if they can conduct them selves in accordance with the prevailing economic conditions. One of the instruments that the Medium and Small Size Enterprises (MSSE) make use of in adapting themselves to the economic environment is the CONCEPT OF STRATEGICAL MANAGEMENT. The Concept of Strategical Management is not a process totally different from the general process of management It is a managerial concept aimed at securing the continuation of the business in harmony with the present and future environmental circumstances. The Concept of Strategical Management is more employed by the larger firms with the aim of securing a better adaptation with the current economic conditions as well as securing an ability to make decisions for the future with inadequate data. It is also used for strengthening competitivity. It is obvious that the MSSE, with their structures suitable for immediate adaptation with changed conditions, should be more successful in employing this management concept, customarily used by bigger companies; it is allso obvious that they are bound to use it. The result of the theoretical research work carried out by us shows that the MSSE must immediately employ this method of management if they are to be successful and survive, in satisfactory adaptation with the current situation and satisfy their expectations.