User experience design and a qualitative research on user experiences with Netflix and Disney+ platforms

Digital video platforms have created radical changes on viewing habits. The digital video platform Netflix, which made the first contact with its users, has had great success on user experience as it has become one of the important factors to create these changes and pioneered many changes. As a result of these changes, competition has increased with the meeting of other digital video platforms with their users. With the inclusion of Disney+ in this competition, the differences in the experiences of the two platforms across the country draw attention. This study on user experience design, which starts when Netflix and Disney+ platforms meet with the user and affects all the feelings that the user feels until he leaves the platform, aims to discover which platform offers a more effective experience and why. User interface, communication with the user, use of social media, algorithms, correct use of data, getting feedback, the reality of platforms reflected on users and user experience design with multiple layers emerge. Research on the Z generation, which is an important generation for platforms, is limited. As a result of the study, it has been determined that the connection between the users and the brand under the name of user experience design is based on the Disney brand. It is concluded that Disney impresses with its deep-rooted history and its contents that enable its users to connect with their childhood. However, under the name of user experience design, there are many areas that Disney+ needs to improve in order to progress. Netflix is in a positive area as a result of having an innovative, brave, high quality and sustainable system in the minds of its users and communicating with its users. Due to the algorithms he uses and his detailed studies in the evaluation of data, he communicates with the user individually. When the two brands are compared with each other, Netflix was examined under the title of user experience design and found more successful.