Social media use and youth in the context of uses and gratification approach

With the communication technology, alterations in almost all of the social dynamics have occured. By using social media, youth of today both influses these alterations and is influenced by them. For this reason, as a cornerstone of the society to understand the youth and the changing society, the studies related to social media are gradually gaining importance. The aim of this study is to understand the relationship between the youth and social media and to reveal the social media usage motivations. For that purpose, this study has been carried out with 80 students by talking face to face in Güngören Anatolian High School. Key Words: Social Media, Uses and Gratification Approach, Youth