The role of vision in creating internal image as an element of corporate image and an application

Today managements are in need of a positive and strong corporate image to survive the increasing rivalry, the vicious market circumstances, the unforeseeable crises, and the varying circumstances of the consumers? needs, wants and expectations. In order to be successful, it is necessary to carry out the positive corporate image creation work on all elements. Interior image, which is one of these elements, is very significant in providing the happiness of the employees, who are the intellectual capital of the corporate, and their loyalty to the corporate.In order to create a successful and positive corporate image; there is a need of a successful vision and vision management that are realistic, shared by the whole organization and put forward a correct path to follow. It is not possible to mention of a corporate image when a management lacks a vision fully shared by the corporate employees.This study examines the role of vision management in creating internal image as an element of the corporate image. With the intention to measure the effects of vision management on internal image, a research has been carried out on employees of a five-star thermal hotel in Afyonkarahisar. Gathered data have been analyzed through statistical models. According to the results of analysis by research employees at the perceived of vision management activitites, positive and significant impact on the internal image detection was found.