Organization management in corporate communication

In this study, it is aimed to examine the effects of corporate governance principles on corporate communication effectiveness. In addition, it is aimed to examine the moderator role of the sector in the relationship between corporate governance principles and corporate communication effectiveness. The study was conducted in relational screening model. The sample of the study consisted of 385 employees selected by simple random sampling method among the employees of the enterprises operating in the public and private sectors in Istanbul. In the study, primary data was collected with the help of an online questionnaire including the scale of corporate governance principles and corporate communication scale, as well as demographic questions. The obtained data were analyzed using SPSS v26 software. Within the scope of the study, frequency analysis, validity analysis, reliability analysis, normal distribution analysis, descriptive statistical analysis, correlation analysis and regression analysis were performed. As a result of the study, it has been determined that all of the corporate governance principles (fairness, transparency, accountability, responsibility) have positive and significant effects on corporate communication effectiveness. In addition, it has been determined that the sector have a moderator role in the relations between fairness and transparency, and corporate communication effectiveness.