The role of corporate social responsibility of brand image

Public relations which is one of the most impressed field by globalization and knowledge society, has many communication strategies which is used in both academical and business worlds. Brands need new communication strategies depending on today's competition conditions. Corporate social responsibility which is one of the communication strategies, became a common practice worldwide. The activeness and positive impacts of corporate social responsibility are appreciating in all fields of the contemporary business world. Thanks to corporate social responsibility operations are constructued a communication system brand between society. Corporate social responsibility operations are successfully used to build a positive image between society and brand . In this context, building a positive brand image plays a key role to gain competition advantages. The prime aim of the corporate social responsibility is to contribute the society by protecting ethical and cultural values. The importance of corporate social responsibility in terms of brand image helps to build a profile which to improve the social problems on the management operations of steakholders and community. The purpose of this study is to discover the role of corporate social responsibility on brand image through quantitative research methods.