İstatistik temelli QFD ve MCDM tekniklerinin birlikte kullanımı: Elektrik sektöründen bır uygulama

The success of an industrial company is dependent on its ability to develop new products. Through innovation and the introduction of new products, new markets and growth possibilities will be created. Quality Function Deployment (QFD) is a perception and methodology for new product development with a view of the Total Quality Management (TQM). It translates the defined customer demands into appropriate company engineering requirements at each stage of the product life cycle. This study has the purpose of increasing the potential of success for QFD. To do so, AHP, a technique that is frequently used for the resolution of Multiple Criteria Decision Making problems, is used in order to prioritize customer expectations. The next step consists of a study of correlation that will help to fill the roof of the House of Quality. And to fulfill the remaining parts, the study of the market, the surveys and the Nominal Group Technique will be useful. This methodology will be used for the launching of a new electrical product for a manufacturer in Turkey.