The role of service quality of logistic transportation activities on creating customer value: A showcase at the Yurt İçi Kargo Company in Kütahya

In the current process of globalization, the change of markets, customers, needs and accordingly the corporate structuring , led the logistic management to a more important position. By the emerge of the look-alike brands, it brought necessity of differentiation of the presentation of service providing to customers. The high performance shown in the logistic services has a vital role for the competing abilities of the companies.In today?s world, the one of the most important goals of the companies? is to act customer orientated. The outstanding tools for this goal are cost, quality, time and speed. Thus logistics is combine the tools and the goal in one point and to provide the contact and communication between company and the customers. With the increasing priority of the customers on the market, the necessity of providing better services ahs increased the attention to logistics. Only by providing quality in the logistics services, proximity to customer, understanding the customers needs, and supplying the service and values to match these needs is possible.Keywords: Logistics, Transportation, Transportation Activity, Service, Quality, Service Quality, Value, Customer Value.