The role of public relations in the process of branding and brand management

The brands have been taken importance with industrilization and this continue with the increase in product diversity by the effect of global market and the more conscious consumers. The protection of market share, growing with increasing sales and profit and also carrying on the company?s life so long are due to the their Brands and the strategies developed with brands.In the competition atmosphere, the barnds, that can differ itself in customers mind from others by its content, price, shape and physiological values, are one step ahead. İn order to keep market share and be successful in competition brands must be formed, positioned and managed.For an organization to be successful in a market and to warrant the Expected return and value, the brand should be advertised and accepted by the consumers.The aim of the companies is to be ahead of our competitors, to have the highest share in the market, to have maximum profit. For success our company and brand must be selected with the majority of the mess. This requires public relations and other promotions studies.Public relations has İmportant activities in brand management with activities of product targeted communication establishment, organizational public relations applications and with the applications that will differ the organization and positioning it in the mind of target audience.