Factors that affect the ways of relationship marketing applications of the foreign enterprises in Mersin free zone

Most of the business enterprises use different marketing strategies for producing products and offering services since these products and services show similarities in price and quality. The understanding of marketing has reshaped with the effect of different points of views according to the vital importance of globalization, the increase severity in rivalry, the rapid development of technology and the spread of growing information resources day by day. These changed marketing strategies in literature are now being gathered under the name of ?modern marketing?. Also, the relationship marketing has long been existed as an idea under the modern marketing, but has become a new marketing strategy which has developed as an image in the last few years.In marketing, the aim is to use resources wisely and therefore present products and services that will fulfill the demands of the customers and also to make profit. International marketing is the same process held in international basis. Free zones can be identified as the places where these processes take place within the borders. Relationship marketing enables enterprises? national or international marketing studies to be carried out in a customer-centered way. Although these relationship marketing applications are highly common in many countries and areas, they are very few in companies in Turkey. So, it?s difficult for enterprises in Turkey to get information on relationship marketing applications.So far, the aspects of `Free Zone? and `Relationship Marketing? have been studied separately. The goal of this study is to point out the importance of relationship marketing by studying these two aspects together, through examining the ways of relationship marketing applications of the foreign enterprises in Mersin Free Zone.