Investigation of architecture design, culture, cultural communacation on rem koolhaas

viINVESTIGATION OF ARCHITECTURE DESIGN, DESIGN CULTURE,CULTURAL COMMUNICATION ON REM KOOLHAAS(M.Sc. Thesis)Nurhan Fatma SÖYLEMEZGAZ UNIVERSITYINSTITUTE OF SCIENCE AND TECHNOLOGYSeptember 2006ABSTRACTThis thesis begins the idea that revolution of living economic system effectssocial system equally by transition process from agriculture society to industrysociety.Study area was being chosen relationship between architecture and brandingwhich is the most important terms of consumption society that forms by thisrevolution.This studies aim is term of brand, relationship between brand and branding ofarchitect, and effects of this relation on the architectural design criterias.At a time that meaning of everything changes and mixes; on the one hand,architecture serves the consumption society to create brand, on the other hand,by its abundant directional structure, architecture is being an object ofconsumption society and brands.viiAt this stage; study is being concluded by the idea that when architect is beingbrand he must not persist his identity of artist.: 802.1.099Science CodeKey Words :Architecture, brand, consumption culture, starchitect,cultural communication, Rem KoolhaasPage Number : 110Adviser : Prof. Dr. Nur Çağlar