Communication in customer relations and a research health-staff working in private health-institutions in Eskişehir

Ill ABSTRACT One of the basic components which never loses its importance and its currency is communication in the marketing field which obtains constantly a different dimension and a point of view in accordance with the modern period in the theory and application. Effective communication is one of the requirements of achievement in customer relations. Customer relations contain whole communication process of administrating personnel with the customers. It can be said that customer relations and communication have a privileged importance in the private health institutions providing health service in comparison with other enterprises. Its reason is that human health has a priority. For this reason a reliable communication between health personnel and customers is very important for both enterprises and customers. The conclusion which is expected from this research is to determine how communication is formed with customers in the private health institutions in Eskişehir and to offer suggestions for making more effective customer relations in this field related to the assessment of defining if the personnel has got effective communication knowledge and skills or not.