Relation between brand expectations and brand loyality of customers: A research on restaurants in Kuşadası
2012
0 views
0 downloads
Advisor: Yrd. Doç. Dr. Gülnur Karakaş Tandoğan
Abstract (EN)
Customers' expectations and perceptions of brand on restaurants in Kuşadası was researched. According to the results, customers? satisfactions after the dinner were compared for behavioral and attitudinal loyalty. As a result, the brand loyalty had differed according to the demographic characteristics of the customers.
Author
Dr. Mesut Özgür
Institution
How to Cite
Mesut Özgür (Master Thesis). Relation between brand expectations and brand loyality of customers: A research on restaurants in Kuşadası, 2012, Adnan Menderes University.
Keywords
License
Tüm Hakları Saklıdır
This work is shared under the specified license terms.
More theses from Adnan Menderes University
- The relationship of chronic idiopathic urticaria with HLA class I and class II antigens(2018)
- Determining the seroprevalance of hepatitis B virus and some demografic features of patients WHO were adjusted Adnan Menderes University(2018)
- Transformation of urban space in Turkey: The case of Bursa(2018)
- Adaptation of Oral and Dental Health Literacy Scale Short Form to Turkish Language(2020)
- Characterisation of the TA15705 protein of Theileria annulata and determination of its role in AP-1 activation(2010)
- An evaluation of the concept of crime in the nineteenth century's France via Victor Hugo's classic: The Miserables(2010)