Relation between brand expectations and brand loyality of customers: A research on restaurants in Kuşadası
2012
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Danışman: Yrd. Doç. Dr. Gülnur Karakaş Tandoğan
Özet (EN)
Customers' expectations and perceptions of brand on restaurants in Kuşadası was researched. According to the results, customers? satisfactions after the dinner were compared for behavioral and attitudinal loyalty. As a result, the brand loyalty had differed according to the demographic characteristics of the customers.
Yazar
Dr. Mesut Özgür
Bu Yayına Nasıl Atıf Yapılır
Mesut Özgür (Master Thesis). Relation between brand expectations and brand loyality of customers: A research on restaurants in Kuşadası, 2012, Adnan Menderes University.
Anahtar Kelimeler
Lisans
Tüm Hakları Saklıdır
Bu eser belirtilen lisans koşulları altında paylaşılmaktadır.
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