Relation between brand expectations and brand loyality of customers: A research on restaurants in Kuşadası
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Abstract (EN)
Customers' expectations and perceptions of brand on restaurants in Kuşadası was researched. According to the results, customers? satisfactions after the dinner were compared for behavioral and attitudinal loyalty. As a result, the brand loyalty had differed according to the demographic characteristics of the customers.
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Mesut Özgür
Institution
How to Cite
Mesut Özgür (Master Thesis). Relation between brand expectations and brand loyality of customers: A research on restaurants in Kuşadası, 2012, Aydın Adnan Menderes University.
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