Negatif gelir şoklarının özel etiketli ürün fiyatlarına etkisi: COVID-19 dönemi

In this study we show the causal relationship between households' income and the relative prices of private label products (relative to the prices of national brand products), known as lower quality and cheaper alternatives to national brands. We exploit the sudden and unexpected income shock caused by Covid-19 measures within a difference in differences setting. Our results show that when households experience a negative income shock the relative prices of private label products increase significantly.