The reflection of op-art art trends to the packings graphics

From the begining of their existence, mankind needed to store different products in every branch. Packing, which one of the reasons why it exists is preservation, later with the increase of consumption society, became used as a marketing tool. However the area of usage for the packing has been expanded. At first, it used only to preserve things and keep things, by the time past, packing turned into a marketing tool which includes graphic styles and thoughts. In time, it's aimed to create a visual perception with the graphic components of products' packing in order to provide the product an appealing look to the target group of consumers. That's why graphic products progressed parallelly with the trends in arts. If we look from this view, Op-Art presents signals with visual messages. In this study, the packing graphics and Op-Art art trends are explicated. The importance and the place of Op-Art art trends in packing graphics are examined. In this study, it is aimed to reveal the relations between Op-Art art trends and packing graphics, by examining some desing works which used Op-Art trends in packing graphics.