Researching the effect of the employer brand in increasing qualified human resources employment in organizations

This research has been prepared to give information about employer brand and qualified human resources employment concepts and to determine the effect of employer brand on increasing qualified human resources employment in organizations. In the research, the literature review method was used in the formation of the theoretical and conceptual sections. In the literature, employer branding, human resources management and researches expressing the relationship between these concepts were examined and transferred to the study. In the application part of the study, data were collected from 454 people selected by random sampling method, working in the provinces of Istanbul, Ankara, Izmir, Samsun and Gaziantep, who have an active role in business life, using the survey method, one of the quantitative research methods. The collected data were analyzed in the SPSS program and the findings were revealed. As a result of the research, it has been determined that the employer brand has a positive effect on the employment of qualified human resources.