Investigating relationship between organizations customers socio economic status and organizations institutionalization manners

This study concerns about, how organizations structured to serve their customers who are in different socio economic status. In this study, big malls has been chosen for investigate organizations which are serving high socio economic status groups and Ulus area in Ankara has been chosen for investigate organizations which are serving low socio economic status groups. It, evaluates customer?s; expectations, pleasures and taken for granted activities who are in different socio economic status groups then it investigates, how organizations structured to satisfy their customers demands. In addition, it tries to determine, which type of organization more affected by which isomorphism mechanism.The study investigates the relationship between organizations?s customer?s socio economic status and organizations institutionalization manners. It is qualitative research. Study?s research design is culture analysis. Method of structured interview has been used for collecting data. The data analyzed with categorial analysis, which is a type of content analysis. According the findings institutionalized applications differentiating on two type of organization.The mimetic isomorphism is effective on both type of organization. Normative isomorphism is present on both type of organizations but only effective on organizations, which are serving A-B groups. Customer? expectations, ideals and organization structures are related with mimetic isomorphism, organization applications are related with both mimetic and normative isomorphism in Ulus area. Customer?s expectations are related with mimetic and normative isomorphism but ideals, organization structures and organization applications are related with mimetic isomorphism in mall areas. Coercive isomorphism doesn?t effective both areas.