The use and importance of websites in corporate identity management in hotel businesses

With the development of today's internet technologies, websites offer institutions the opportunity to create a digital showcase. Website programs have become one of the most important communication tools of today. Institutions reflect how they see themselves through their corporate identities. Considering the increasing importance of websites, management through websites cannot continue to be an important issue in corporate operations. It focuses on the use and importance of corporate identity management in these successful websites, which are becoming increasingly important for hotel businesses. It creates the universe of five-star talents in Antalya, a popular destination in the tourism industry. All of the 391 five-star hotels with tourism operation certificates, for which information was available, were included. The research was carried out through the corporate websites of the hotels and a total of 388 websites could be accessed. In order to obtain results about corporate identity management and its importance through the websites of hotel options, the elements of corporate studies, namely corporate chemistry, corporate design, corporate communication, corporate behavior and corporate structure, are emphasized. How the elements of this talent agency are reflected through websites constitutes this learning problem. In this direction, hotel websites are analyzed using the content analysis method, which is examined on the basis of corporate identity elements with the annual research formula. IBM SPSS Statistics 27 program was used to analyze the data obtained as a result of the research formula. Frequency distributions of the data were revealed. These distribution results were achieved because it was observed that the hotels fully reflected their corporate identities, and that their websites were generally supported by their corporate designs and communication, and were missing in elements such as corporate philosophy, corporate behavior and corporate structure.