Marketing automotive industry products on internet and an application about on-line automobile purchasing preferences of the university education members

ABSTRACTMARKETING AUTOMOTIVE INDUSTRY PRODUCTS ON INTERNET and ANAPPLICATION ABOUT ON-LINE AUTOMOBILE PURCHASING PREFERENCESof the UNIVERSITY EDUCATION MEMBERSAutomotive Industry, which is defined as ?Highway Transportation Vehicles Pro-duction Industry?, is possessing a very important place within the World?s Economy with itscreated added value, obtained employment, developed technologies and done investments.Automotive Industry that is comprising production, assembly and repair of basicindustry products like automobiles, land vehicles, minibuses, buses, trucks and sub-industryproducts like auto-glass, tire etc has been reached up today?s structure by shaping in thedirections of production understandings as revolution characteristics that has been developedby pioneer companies like Panhard & Levassor, Ford, Toyota.Marketing understandings oriented towards Automotive Industry Products has alsobeen developed by linking to production understandings, formed today?s automotive industryproducts marketing.Beginning from the second half of 20TH Century, experienced scientific and tech-nological developments have been transformed automotive industry products marketingwhich are mastering local and production oriented structure, into global and customer orientedstructure; internet has been undertaken an important function that is giving ease to globalcommunication within this fransformation.Automotive Industry, which had formerly used internet as global ?promotion? meanssupporting its marketing activities, has been yet tried to transform it a global ?sales? means,but not succeeded reasoned from internet?s being a different marketing means than physicalmeans.Internet is a different marketing means that is rendering the customers powerful in theprocess of imaginary, interactioned, communication/sales. Re-structuring this different meansin required manner beginning from the production process of automotive industry productsmarketing could ensure transformation of internet into a global sales means.