The effect on gamification on brand loyalty: The case of Yemeksepeti-Muhtarlik gamification
Is this your thesis?
This record came from a bulk archive import. If it’s yours, link it to your profile.
Abstract (EN)
Today, the development of technology and the growth of gamification applications in line with the differentiation strategies of brands have increased academic interest in this field. When the literature is examined, it is seen that the studies conducted in the area examine the relationship between the concept of gamification and marketing from different perspectives. This study aims to measure and test the effect of gamification on brand loyalty. Within the scope of the research, 176 people participated in our survey by using the convenience sampling method. As a result of the research, it has been determined that gamification practices significantly affect brand loyalty
Author
Emre Berkay Kaya
Institution
How to Cite
Emre Berkay Kaya (Master Thesis). The effect on gamification on brand loyalty: The case of Yemeksepeti-Muhtarlik gamification, 2022, İstanbul University.
Keywords
License
Tüm Hakları Saklıdır
This work is shared under the specified license terms.
More theses from İstanbul University
- Determination of total anthocyanin, caretenoid andantioxidant capacity of black goji berry (Lycium ruthenicummurr.) fruits(2021)
- Coherent perfect absorbers in topological weyl semimetals(2021)
- Abulfaz Elchibey and his family life(2021)
- In the covid 19 pandemic of female employees at a university hospital attitudes and affecting factors in nutrition of 9 months-6 years old children(2022)
- New surveillance paradigms in the COVİD-19 era: Critical discourse analysis on a cross-secti̇onal sample of Health Minister Fahrettin Koca's twitter posts(2022)
- Buying and selling precious documents in terms of Islamic Law(2022)