Public relations practices in private schools: An example of İzmir Ege Private High School"

In the changing and constantly developing education sector, private high schools have gained importance. In recent years, with considerably increasing number of high schools, competition has increased and accordingly, the quality of education has started to increase. With the increasing competition, the need for public relations units in private high schools has arisen and these units gained excessive importance for the institutions. Public relations pratices have increased by differentiating the media and tools that have been used in the process of promotion and gaining popularity of the institutions themselves. The study, which consists of theory and reserach parts, aims to reveal the importance of the media and tools used in public relations practices in private high schools. According to the Results of the study; It has been observed that İzmir Ege Private High School applies its public relations practices considering both internal and external target audiences. Therefore, it has been seen that these practices have a positive effect on the preference of the organization by the target audiences and differentiation in terms of competition.