The impact of the store atmosphere in the ready-to-wear sector on consumer purchasing behavior
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Abstract (EN)
Consumers' buying behavior is a concept that must be understood by the retailers in order to maintain the profitability of retail stores and increase sales. One of the factors that affect the purchasing behavior is the store atmosphere. This study aims to evaluate the effects of consumers' perception of store atmosphere components on consumers' purchasing behavior in retail clothing stores.
Author
Gizem Bayar
Institution
How to Cite
Gizem Bayar (Master Thesis). The impact of the store atmosphere in the ready-to-wear sector on consumer purchasing behavior, 2019, Galatasaray University.
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