Perception of customers towards the introduction of Islamic banking to Ghana

This study aims to ascertain customers' perceptions concerning Islamic banking (IB) in Ghana. As a non-Islamic Sub-Saharan African nation, the study intends to investigate the behavioral intentions introduced to Ghana. The theory of planned behavior (TPB), frequently used in customer behavior evaluation, is the foundation of the suggested model. This theory consists of belief structures related to behavior, norms, and control that influence consumers' intentions. The questionnaire was designed to be self-administered. The results of the self-administered structured questionnaire were employed to gather information from 312 respondents to investigate banking customers' perceptions of embracing IB in Ghana. SPSS Amos and partial least squares structural equation modeling (PLS-SEM) were utilized in conducting the descriptive technique. The model structure shows an acceptable high goodness-of-fit index, and the data is consistent with the statistical model; the measurement model measurement had a good enough validity and reliability, and the Standardized Mean Square Values (SRMR) were acceptable because it was below the threshold. All three predictors were found positive and significant; the attitude of banking customers in Ghana towards IB significantly impacted their behavioral intention to use it when introduced. Similarly, subjective norms were found to be significant and positive, and lastly, perceived behavior control was found to be positive and effective from all three components. Attitude is the most vital deciding element of the consumer's intention to use IB, and it also has the highest performance value, followed by subjective norms and perceived behavior control. Nevertheless, the performance of perceived behavioral control was more elevated than subjective norms, which means more awareness must be created to motivate more banking consumers to use IB when introduced.