A research on the use of augmented reality, virtual reality and 3d modeling in advertising visual design

Augmented Reality can be defined as combining a truly visible image with a three-dimensional virtual image created in a digital context. The technology in question is placed on the real image of the virtual image and presents a realistic image to the users. On the other hand, virtual reality can be defined as a technology that allows experiencers to interact and imitates the real world through technology-based simulations. The technology in question provides participants with various experiences by making them feel like they are in an environment where they are not actually present. 3D modeling is a process that enables objects that exist in the real world to be created in three dimensions in a digital environment. With the development of technology, the applications used in advertising visual design have also changed and developed. Augmented reality, virtual reality and 3D modeling applications have begun to be used in advertising visual design, aiming to attract the attention of potential customers and spread the products from person to person. The mentioned applications have started to be used both in the world and in Turkey and positive feedback has been received from the users. The applications mentioned are not yet frequently used in Turkey, but it can be said that it is likely to be used in the coming years. In this context, the study includes information on advertising activities as well as details on the specified technologies. The last and third part of the study includes examples and evaluations on the use of augmented reality, virtual reality and 3D modeling applications in advertising visual design.