Use of artificial ıntelligence in advertising and transformation in advertising

In this study the use of artificial intelligence technologies in the field of advertising and the transformation of this use in the sector are examined. Artificial intelligence plays an important role in areas such as data analysis, targeting, personalisation and optimisation in advertising processes. Today, AI-supported advertisements offer great opportunities for advertising agencies and brands and increase the effectiveness of advertising. Artificial intelligence technologies enable better understanding of consumer behaviour through big data analysis and customising advertising messages to the target audience. However, issues such as ethical use and data privacy are also important points of discussion. Advertisers should use artificial intelligence technologies within the framework of ethical rules and by prioritising the safety of consumers. In the future, artificial intelligence-supported advertising applications are expected to become more widespread in the advertising sector. In this process, advertisers will continue to develop innovative and effective advertising strategies by making the best use of the opportunities offered by technology. However, human creativity and strategic thinking will need to be combined with artificial intelligence. In conclusion, the use of artificial intelligence technologies in advertising creates a significant transformation in the sector and provides a competitive advantage between advertising agencies and brands. However, the proper and ethical use of these technologies is critical to the long-term success of both consumers and advertising professionals.