Using advertisings service quality dimensions

Advertising; paying the cost of any product or service made in the efforts. The service; a person or a business to offer another person or business, the needs of people offered for sale on exchanges and actions that are fully saturated. Advertising nowadays has become an indispensable part of all businesses who want to make sales. Increased competition in the markets every day, new competitors, and businesses that would like to measure the Quality of service to make themselves different from their competitors. Measurement of the quality of service of an archaeologist of Parasuraman, Zeithaml and Berry, used by developed model. These are; tangibles, reliability, assurance, empathy ve responsiveness. The purpose of this study, published in Turkey between the years 1989-2012 press banking category Crystal Apple Award carries ads from quality of service measure the dimensions of the field and content analysis. Key Words: Advertising, The Dimensions of Service Quality, Crystal Apple Award.