Attitudes of Romanian consumers toward outdoor advertising

In this study, examined the factors that make outdoor advertising more visible and productive. In addition, the factors that affect the behavior of open-air advertising will be examined. Other goals are to examine the influence of consumers on their preferences and how much they remember. The hypotheses that consumers perceive and remember as positive for outdoor advertising are also tested. Messages given to outdoor advertisements have been tested when purchasing behavior has been affected. The research was conducted in Bucharest, Romania. It is aimed to investigate the perception of domestic consumers in Bucharest on open-air advertising. In addition, from the perspective of advertisers, open-air advertisements have also been explored through interviews on how to buy, how to buy, and how to influence behavior. Consumer data were collected through questionnaires and the data were analyzed by statistical analysis. Findings can be used to develop strategies for the most efficient use of outdoor advertising, both for consumers and for advertisers. Keywords: outdoor advertising, advertising, Romania