Exploring the mediating effects of product information in the relationship between health and environmental perception and organic care product perception

Industrial transformations can cause radical changes in health, individuals' use of organic products, their approach to environmental values, or product information about healthy life. Organizations that adapt to these changes and transformations gain more competitive and sustainable features. In the first part of the thesis, the determination of the problem, the purpose of the research, the method of the study and the thesis unit plan are included. In the second part, health value perception, environmental value perception, organic care product and information about these products are included. The third part of the thesis covers field research. The research data obtained from the participants who accepted voluntary participation in the research questionnaire were subjected to SPSS and AMOS analysis and the research hypotheses were tested. As a result, individuals' perception of health and environmental value and perception of organic care products were investigated and also the extent to which product information was effective was determined. Keywords: Health Value Perception, Environmental Perception, Organic Care Product