Measurement of city image perception in terms of city marketing and city branding: An application in Eskisehir

With in this research, cities of the modern-day settlement has been evaluated in terms of city marketing and branding of the city. In the application part of the study, As a result of the efforts for city marketing and city branding examined the perception of the city image towards people of city and its visitors. In this study, the perceived image of the city's population, was to determine the effect on the elements of an abstract image of the city. Theoretical information is given in the first two parts of the study. In the direction of these theoretical information for perfomed application work has been described on thrid part. In practice, the elements of perceived image of Eskişehir population investigated effects on the elements of an abstract image of Eskişehir. The findings from the research study has been finished interpreting the relevant section. Key Words: City Marketing, City Branding, City İmage, Eskisehir