Ceramics sector competition force analysis:Example of Bilecik

The defining factors of the competition force were surplus of production supplied by mass production in 1960?s, low costs 1970?s, superior quality in 1980?s. However, in 1990?s production based on the rich resources of the countries and cheap production factors had been replaced by creating values to answer the needs of the customers.Turkish Ceramic Sectors; that has been taken its part from global competition, has been making a transition from a competition understanding based on raw material resources and cheap labor to differentiation, cretaing trademarks and new designs, to take its place and compete in global market. Ceramics sector, which supplies high supplementary value to country?s economy, includes two most important sub production sectors; ceramic coating materials and ceramic medical equipment. Approximately 40% of companies in ceramic coating materials and ceramic medical equipment sectors are in fact located in Bilecik and had been chosen as examples in this research. This work includes three chapters of analysis of the compares, chosen as an example in the ceramic coating materials and ceramic medical equipment sectors in Bilecik. In the first chapter, a general information about ceramics is given and many aspects of ceramic coating materials and ceramic medical equipment sectors is examined in Turkey and Globe. In the second chapter competition and its force is studied, competition strategies and analysis of determining the competition force is examined. In the third chapter, a survey consisted of fourty-one questions, had been taken by fifteen companies in ceramic coating materials and ceramic medical equipment sectors in Bilecik. As a result of the survey, ceramics sector competition force analysis had been formed by using SWOT Analysis, Diamond Model Analysis and Performance Force Analysis.