Competing strategy in insurancy organizations and a practic

The demand and necessities of clients changed the service sector to be client centered because of the developments caused by the computer technology and information age. Daily developments in competing world requires the organizations to do reliable, qualified and fast services and to define the weak and strong sides of themselves that may differ them from the other organizations by doing strategic plans and to practice the competing strategies according to marketing condition in order to reach their goals. By examining two organizations in the lights of theorotical information, this stduy aims to find whether they parctice competing strategies with the strategic management process and to make offers for the insurance organizations by evaluating the results. For this reason we made a literature research and gave theorotical information related to the subject. The first chapter of this study contains service, the importance of service sector and the second chapter contains the competing strategies with the strategic concept and strategic management process. The third and the last chapter contains practice. In this chapter we examined two insurance organizations by a strategic approach and gave them survey interview and we learnt whether they applied to strategic management and computing stratagies in a competing world and in the end made a general evaluation of this survey. m