The influence of the usage of elocution on the leader's success in the process of political communication, Recep Tayyip Erdoğan

In this master thesis named `The Influence of the Usage of Elocution on Leader?s Success in the Process of Political Communication?, it has been aimed to investigate the effect of the elocution style of Recep Tayyip ERDOĞAN on his leadership.The content and the limitations of the thesis has been aimed to be determined by examining the speeches of Tayyip Erdoğan to the public which were made before and after the general elections of November 3, 2002.In the first section by mentioning the contept of persuasion, it has been made an introduction to the rhetoric subject which is defined as `rhetoric art?, then in chronogical order, touched the views of the important philosophers those have studies on rhetoric subject.As well as the studies of Aristotle which are still effective, it has been referred to Cicero who is known as an important philosopher on latin rhetoric and lastly the thoughts of Farabi and his opinions who has examined and raised views on the rhetoric in İslamic world with the name of `elocution?.Also in this section, it has been aimed to evaluate the leadership of Recep Tayyip ERDOĞAN by mentioning about leadership subject and through it; political and charismatic leadership.In the final section it has been studied on the application of speeches of Recep Tayyip Erdoğan to elocution, in the light of Aristotle, Cicero and Farabi.