A comparative analysis on social media use of political parties

This research examines the effects of communication and social media on political communication.The concept of communication is detailed and basic communication concepts, communication models, political communication and the importance and strategies of this field are discussed. Additionally, the historical development of political communication in Turkey was also examined. It focuses on social media and focuses on social media platforms, the role of social media in the political arena, its contributions to political communication, and social media studies in Turkish politics. In addition, the activities of Turkish political parties are evaluated according to social media platforms. According to the results of the research, it emphasizes the increasing importance and influence of social media in political communication. Differences in social media usage of political parties are of interest to their supporting audiences. The type, intensity and number of posts attract different attention from the followers of each political party. The types of posts that political parties' followers are interested in also vary. It contributes to the literature by providing examples and strategic approaches in the context of Türkiye. KEYWORDS: communication, politics, social media, political party