The analysing of social advertisement campaigns according to graphic design principles and their contribution for informing public

This research is done to determine suitability of social contented campaign in graphical design principles.The posters that used in advertisement campaigns are analyzed for suitability for graphical design principles and the impact of educational informing is analyzed.Social contented advertisement campaign communication devices such as, poster, brochure and television are analyzed for education assistance for people and target group.In research process, social responsibility notion is analyzed for advertisement communication, graphical design and education. Society problem solving educational and informing communication massages are mentioned. From this aspect, importances of social campaigns are emphasized.Four campaigns which have been chosen for research purposes have been presented to expert opinion with a survey which is developed by graphical and educational criteria. Campaign advertisement instruments are qualitatively analyzed by graphic and education criteria surveys. Gained findings are annotated.Purpose for this research is to point out social advertisements which are presented with effective graphical design communications are important instruments in educating people.By this research, campaign posters suitability to graphical design principles increase effectiveness in educating target group is concluded.