An application on impact of social media marketing on purchasing behaviour and brand loyalty
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Abstract (EN)
With the developing technology, the use of social media is increasing rapidly among consumers and companies. Traditional marketing activities have been replaced by social media marketing, so the importance of social media platforms is increasing. This study aims to investigate the impact of social media marketing tools on consumer buying behavior and brand loyalty.
Author
Ecehan Ay
Institution
How to Cite
Ecehan Ay (Master Thesis). An application on impact of social media marketing on purchasing behaviour and brand loyalty, 2019, Galatasaray University.
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