Influence of brand language graphic design in social media

Social media entered our lives in the early 2000s and has become a part of daily life. Therefore, social media has made some changes in human life. Thanks to social media platforms, people have had the opportunity to access information more quickly and easily. In this context, people have managed to communicate easily, regardless of location and distance, even with people from one end of the world to the other. These innovations that emerged with social media brought a different dimension to marketing and thereby the concept of "social media marketing" arose. Social media marketing is defined as marketing activities carried out by using social media platforms over the internet. Media tools utilized in social media marketing have offered numerous new opportunities to consumers compared to previously used media tools. Thus, consumers have begun to influence each other's purchasing decisions by sharing their experiences about products and services, as well as obtaining more data about products and services through social media platforms. Good management of these processes is significant for business managers. In the information age, many new fields have developed in graphic design. In this context, the advertising industry, which has undergone digital transformation, is regarded as a significant factor in adapting the visual communication skills of graphic design to virtual environments. Digital venues where functional formulas of advertising have been developed have enabled new formations to relieve graphic design. Thus, in the new communication environment, graphic design products that get rid of physical assets are transformed into digital objects. Nowadays, the development of new methods in the process of brand identity acquisition by advertising has also expanded the responsibility area of graphic design. It is seen as an important issue that graphic design uses historical doctrines in order to improve visual culture in the virtual world built on visual sharing. Keywords: social media, brand language, design